Despite the vocal backlash to Immortal’s monetization systems, it’s probably safe to say no one expected the game to fail out of the gate. To put Immortal’s early financial success in context, Hearthstone, the only other mobile game Blizzard has out at the moment, earned about $5 million in May. To date, US players contributed about 43 percent of all the game’s earnings. The bulk of Blizzard’s revenue from Diablo Immortal has also come from America. In an estimate it shared with GameDev Reports, the analytics firm said the free-to-play game was downloaded almost 8.5 million times over the same timeframe, with 26 percent of downloads originating in the US.
Two weeks after release, Blizzard’s Diablo Immortal has earned approximately $24 million for the troubled studio, according to Appmagic.
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